Aigua Media Ltd

18.03.10

OSOYOU.com enhances retail experience with new improved search and navigation.
Fashion, shopping and social networking site, OSOYOU.com has launched the first phase of the new and improved retail platform.

The new pioneering back end system features revised left hand navigation, a faster, more refined search and a product database that allows for a greater selection of items, images and store feeds. The shopping section, that currently provides users with access to over 60 stores, will now give visitors greater choice as even more retailers gain access to OSOYOU’s network of registered social shoppers.

The new left hand navigation enables users to search for fashion items through various criteria including brand, style, colour and price. Behind the scenes, the database has also been greatly improved to allow OSOYOU to keep up with current demand and integrate and index more stores within their search platform. Online retailers including ASOS, TOPSHOP and Debenhams will be amongst the first to benefit from the new platform and take advantage of OSOYOU’s unique ‘DRAG and DROP’ functionality that enables users to create lists and save their favourite fashion and beauty finds.

OSOYOU is part of the Aigua Media Group which also boasts a new health and beauty shopping site, The Beauty Quest and owns the influential female blogazines including SHOEWAWA, CATWALK QUEEN, KISS & MAKEUP and THE BAG LADY. The search redesign is part of the overall strategy for the Aigua Media Group in its aim to become the leading online fashion and beauty powerhouse.

For further information e mail info@aiguamedia.com