Nollie is a blog for women who follow their own path –inspired by the ocean, mountains and street.
Born from a passion for alternative sports and culture, Nollie delivers a daily dose of stoke with the finest news, features, ideas, videos and more.
Nollie began in 2006 as a female focused action sports blog. Over the years it’s expanded to cover the wider life and style surrounding surf, skate and snow.
From inspiring interviews to new music we’re infatuated with, the latest gear to expert travel tips, fresh festivals and gorgeous fashion – all with stunning imagery.
Nollie aims to inspire you to create your own adventure – however you ride.
Gemma Freeman - Editor
As a teenager, Gemma’s walls were covered with photos of girls surfing and riding powder – but being stuck in suburban London, it wasn’t until University that she could finally try both, which sparked a passion that changed her life.
Music was where Gemma’s journalism career began. While still a final student at Goldsmiths College she nabbed a part time job as staff writer for cult skatepunk magazine Big Cheese. For the few years Gemma submerged herself in the London scene, contributing to Metal Hammer, Kerrang, Clash and more, DJing, presenting and music PR. But something was missing, as Gemma couldn’t stop thinking about mountains.
Then the July 7 bombings hit London - round the corner from Gemma’s workplace.
It was a wake up call – and sent Gemma to Morzine, France for her first snowboard season. This was the beginning of her incredible freelance journey that has seen her explore the US, Europe and North Africa to ride waves, snow or wheels.
Since that first season, Gemma’s been a writer, photographer and videographer for magazines like Adrenaline, Cooler, Document Snowboard, Whitelines, The Reason, Huck, 7Sky, SurfGirl and Method – plus brands like Bataleon Snowboards, O2, Les Ettes, Dragon Optics, Westbeach, Red Bull, Vans and more.
For the last five years she’s also focused on online media – having been Web Editor for Bliss and More magazines, plus worked on digital campaigns and strategy for Action Aid, Greenpeace, The Natural History Museum, Relentless Energy and more.
Gemma still loves music, but is more likely to be found strumming her acoustic than moshing – preferably al fresco after glassy waves with friends. It’s these cross-pollinating loves that she aims to celebrate with nollie – plus encourage young women to stop dreaming and get involved – much like that shy teen in Pinner.