The UK’s first shopping and social networking website, OSOYOU provides every fashion conscious woman with the ultimate online shopping resource. Aggregating products from over 130 of the UK’s top online stores from high street to high-end, department stores to indie boutiques, OSOYOU helps the user find exactly what they’re looking for with a few simple clicks of the mouse. With content and features to inspire, OSOYOU’s fashion experts highlight the season’s top trends, must-have products, street style, stores in the spotlight, celebrity style files and that’s just for starters!

Launched in 2007 by Dawn Bebe of Grazia and Emap fame, OSOYOU has fast become the UK’s go-to online shopping destination. Hailed as ‘The Facebook of fashion’ by The Times and having gained coverage in The Daily Telegraph, Financial Times, The Sun, Drapers and Cosmopolitan magazine to name a few, the media have, and continue to back OSOYOU as a winner. Commercial partnerships have included Philips, L’Oreal, Canon, Boots, House of Fraser, Swarovski, Cocosa, my-wardrobe and Special K.

Meet The Team


Jess Markwood
Jess Markwood - Editorial Director

Jess began her fashion journey in Cornwall where she met an adorable little girl with an eye for style, who loved the pretty flowers she wore in her hair. The girl’s mother transpired to be Dawn Bebe, founder of The two struck up a friendship which resulted in Dawn inviting Jess to complete an internship. Within a month Jess had moved to London, bought a whole new wardrobe and had a full time job as editorial assistant at OSOYOU.

Four years on, Jess is now Editorial Director for Aigua Media, overseeing all content across the entire group. Pipped as one to watch, she was listed in the 2010/2011 Online Fashion 100 alongside the likes of Sir Philip Green and Net-A-Porter’s Natalie Massenet.

Well known on the fashion retail circuit, Jess has spoken at events ranging from the Social Media Academy’s Journalism in a Social Media World to the Linkshare Symposium. She has worked on video campaigns for the likes of Miss Selfridge, my-wardrobe, Cocosa, London Fashion Weekend, Haagen Dazs, Lavazza and Children In Need.

Jess has featured in publications including Drapers, and Cosmopolitan and styled a shoot for the Sun’s Saturday magazine Buzz.

Kate Williams
Kate Williams - Shopping Editor

Straight from university, Kate landed her first job as a fashion buyer for online retailer Based in her hometown of Manchester, Kate was styling photoshoots, coordinating buying trips and heading up their online content. Before she knew it, a year had passed and the tempting lights of the big smoke brought Kate to London.

Following a two week stint interning at New Look's press office, Kate joined Aigua Media in October 2010 as Editorial Assistant. This year she moves into the role of Shopping Editor, leading the fashion merchandising offering across Aigua Media's titles. Proving she’s right for the role, she knows what fashion must-haves you'll want months before you even know they exist!

Kate has been featured on, contributed to My Retail Heaven magazine and styled a shoot for The Sun's Buzz Magazine, as well as dolling out endless trend tips across the web. She is a seasoned regular at London Fashion Week, and her profile is ever rising as she makes her mark on London's fashion scene.